01 — Project Details
Persefoni AI 2022
Persefoni’s Climate Disclosure and Carbon Management Platform enables organizations to track their carbon footprint and plan their decarbonization journeys.
Our team was tasked with solutioning for the challenges associated with collecting activity data and guiding companies toward effective reduction plans. This included redesigning two core features: Collecting Activity Data and Carbon Reduction Planning.
02 — Team Dynamics
Role: UX Writer, Researcher, Strategist
Tools: Figma, Confluence, Miro
Members: UX Designers, Product Managers, Developers, QA, Executive Leadership
03 — The Starting Point
We spent ample time conducting research to solution for the issue that organizations struggled to upload the necessary carbon data due to complex reporting frameworks and lack of clear guidance. Additionally, users needed a simple way to plan their carbon reduction efforts, but the product lacked tools to visualize high-impact changes.
04 — Design Process
Ideation
To tackle these issues, I collaborated with designers and stakeholders to audit existing content, review feature requests, and map user journeys. Drawing inspiration from task management systems, we explored patterns that could streamline data collection and align with user behaviors.
Research
We conducted interviews with existing customers and benchmarked against tools used in similar industries, such as project management software. I worked with the product team to synthesize insights and identify key content gaps that could guide user actions and encourage completion.
Design
I crafted new content flows that focused on simplifying jargon-heavy carbon disclosures and creating step-by-step guidance for data entry. For the carbon reduction feature, we incorporated an interactive slider that visually represented the impact of various reduction strategies, making it easier for users to prioritize changes.
Validation
We conducted usability testing sessions to ensure the new content and interactions resonated with users. Feedback indicated that users found the new flow intuitive and the reduction planning feature helpful for making decisions. Iterative adjustments were made based on the test results before the final release.
04 — The Results
“I LOVE 2.0. . … [it’s] much easier than the last version."
- feedback from client CEO
-62%
reduction in support queries related to data collection and planning.
+41%
increase in engagement with the reduction planning/modeling tools. You're welcome Earth.
+1
major client partnership announced with Bain & Co. to expand decarbonization efforts.
+100%
work increase thanks to designing features for the Bain partnership which was another win for Earth, but a temporary loss for the product team's PTO hopes.